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Janna's Blog
Growing and running a successful small business sometimes means admitting that you need help from someone with more knowledge or experience, but many business owners hold back.Don’t make this mistake. Here are five “thinking traps” that could be preventing you from getting the assistance you need—and why you need to avoid them.
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Ego – “I can do it; I don’t need help.” Guess what? Everyone needs help. In fact, the most profitable, most well-run businesses are run by owners who constantly ask questions and seek help.
- Shame – “I don’t want anyone to know the hole I have dug for myself and my family.” It will come out at some point, and as John Maxwell states in his book Failing Forward, “Success is measured by your perception of and response to failure. Every person fails. Every business owner fails at some point. It is only with failure that you can truly be a success. This may sound harsh, but get over it, figure out how big the hole is, what can be done about it, LEARN from it and move on.
- Fear – “I don’t want to know what trouble I am really in.” A business was owned by a mother and daughter. They provided childcare to the community and accomplished their service in an extraordinary way. Unfortunately, the relationship between mother and daughter was often confrontational so the mother eventually ended up firing her daughter and running the business herself. While the business started to grow, the mother knew she was behind in paying bills so she stopped checking her voicemail. Her fear of what the messages would say was so great that she was unable to listen even to gather voicemails from new families seeking her services. The end result was a closed and bankrupt business, employees out of work, and another business not fulfilling its potential. Her fear was people calling for payment of late bills. The reality was that her voicemail included those very families that could have taken care of the creditors and kept the business afloat. What are your fears?
- Didn’t Know – “I did not realize there were resources out there to help me.” If you are going to own your own business, you must read, be aware, listen and not stick your head in the sand. In this age of computers and the Internet, there are many resources to help you. Not knowing is not acceptable. The challenge is to ask better questions when you do seek out help so you get the answers you need, not the answers you want. There will always be things you don’t know, didn’t understand, didn’t consider. As a business owner, try to minimize the effects of not knowing by creating a plan for learning.
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MBA Know-It-All -- This is my favorite: “I don’t need help; I have an MBA.” Sorry, but having an MBA doesn’t guarantee you won’t go out of business. It may prepare you for a job at a company that wants what is taught at business school, but it seldom prepares you for handling the real-world aspects of running a business, especially a small family business. I have encountered many family business owners who don’t believe they need help because they have an MBA and know how to do the business thing. I have also encountered just as many business owners who have been humbled by losing their business because they thought they learned it all while earning their MBA. This statement may not be popular with business schools, but I will stand behind it.
Don’t fall into these traps. Understand that the more you know, the more you have to learn, and you’ll probably need help learning it as quickly as possible.
This is an excerpt from The Family Business by Janna Hoiberg.
Screaming into the wind out in the wilderness is virtually useless. No one can hear you. However, a whistle provides a very different type of noise. When you are truly in the backcountry (and in some places even around town), a whistle provides protection against danger.A whistle is a necessity in the woods, especially if you aren’t around people, in which case you might find yourself uncomfortably close to the wildlife. Have you ever seen a bear and tried to scream? It is the scream that no one hears because you open your mouth to scream but nothing comes out.
Even if a scream does escape, that gentle breeze that feels so good also muffles the sound of your scream, so no one hears you. But a whistle: that sound pierces through the wind to bring help running (either toward you or away from you). When the voice has been scared right out of you, a whistle will call for help.
When you’re kayaking in the backcountry, even going to the bathroom requires a whistle. You might not ever come face to face with a bear, but being face to face with your pants down puts whole new meaning to scaring the pants off you. You know the old story about being chased by a bear: You don’t have to be the fastest runner in the group; you just can’t be the slowest. Unfortunately, with your pants down, you probably aren’t going to run very fast should that bear come upon you. (Don’t you just love that image?)
What is your whistle in your family business and career? How do you call for help when needed? Who do you hope will come to your rescue? Or maybe you are the type to run around with your pants around your ankles screaming into the wind as the bear chases you. That is another decision you get to make. In our careers, there are lots of bears that threaten our livelihood: mergers, acquisitions, new technology, new bosses, competition, changing economic landscapes, lack of attention to detail, lack of personal and business growth. All of these factors might mean that you need to call for help.
Be willing to ask for help. Our society has too much of an attitude that portrays, “I can do it alone.” or “My way is best.” or “I don’t need you.” Needing and asking for help and another person’s perspectives is not a sign of weakness. In fact, it is a sign of strength. It may be the only way you get yourself out of your current jam.
Help can come from mentors, coaches, advisors, or trusted friends. Make sure you have people targeted that can help in certain situations and have a plan for the right people to contact based on the circumstances.
Career advice should probably come from someone older who has hit some rough spots but still succeeded in their career. Parenting advice probably comes best from parents who are at least ten years further down the road than you are and have walked through the parenting steps you’re currently taking. And of course, legal advice is always best from a lawyer.
Whatever the reason, don’t be afraid to whistle for help when you need it. It’s better than facing down a bear.
Excerpted from The Backpacker's Guide To Business Success by Janna Hoiberg.
Anything can happen on a mountain. My son was hiking in New Hampshire, and one of his team stepped on a hidden wasp hive. They had a swarm of very upset wasps. Almost everyone was stung at least once and a couple of hikers were stung multiple times. Fortunately, no one had allergies to wasps, but they had the Benadryl to treat if there was a reaction.Being prepared for unforeseen possibilities is essential. Having a first-aid kit and knowing what to do in case of an emergency go hand in hand. This can be a matter of life and death.
When it comes to your business, ask yourself if you can perform first aid in situations like these:
- How do you handle that major customer who isn’t satisfied with the quality of work just delivered?
- What happens if that major customer (or any customer) defaults? Do you have a way to stop the bleeding?
- How do you handle the disgruntled customer or employee?
Knowing how to treat a broken leg can save a life on a mountain, and knowing how to handle challenges can save the life of your business.
When hiking or running a family business, you must also know how to take care of yourself throughout the journey. Exhaustion can overtake the business owner—and the employee as well—if they don’t take regular rests. Exhaustion also comes from work that is not interesting, energizing, or challenging.
It has been said that eighty percent of businesses fail in the first five years. In my belief, it isn’t from lack of revenue, customers, or plans. It is due to exhaustion. Business owners just don’t have the energy to keep going. They stop serving customers with quality. They stop caring about employees. They stop marketing, selling, and growing the business with the focus and determination they had when they started. Why? Because they haven’t taken care of themselves.
They haven’t taken a break (for example) to go backpacking, leaving all the stress, pressure, and frustration and focusing on something else. You don’t need to go backpacking; however, you do need to do something that doesn’t involve working, just sitting around the house, or doing daily chores.
Here is the bonus when you do get away: the ideas flow more quickly and easily, and your enthusiasm and energy return. The frustration is exchanged with clarity and usually an action plan. You return with that energy and clarity that got you started in the first place. I don’t care how much you love your job or your business: You need a break. So take one.
This is an excerpt from Janna’s latest book, “The Backpacker’s Guide to Business Success: Thriving In The Wilderness of Business.”
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