Janna's Blog

<< <  Page 31 of 32  > >>

Curiosity is critical in business. Accepting status quo, what others tell you is right and looking at the world the way everyone else does will and does get you in trouble.

Instead we need to step back and watch a 2 year old. What do they do?

• The explore everything, hold it upside down and look at it in every way possible.

• They challenge what others say and ask WHY? and keep asking WHY?

• “I can do it myself” is their mantra (well maybe we need to moderate that perspective.)

• There is nothing they can’t do in their mind.

• They are ready to take on the world.

Have you lost your natural desire to be curious, ask questions, challenge how others think you should act? If so then stop, slow down and watch a 2 year old. Start exploring your own world. There is so much at our fingertips that passes us by every day.

Curiosity may have killed the cat – but it will grow your business!

For the last few months I have been working on a book. The working name is: Running a “Successful” Family Business Without Destroying the Family.

The process has been fun, the compilation of information has been interesting the writing has been enjoyable. Here is a bit of the very rough draft of the introduction. Be looking out for more to come, many more stories and practical hints and the publication in Q1 of 2013. Let me know if you want to pre-order a copy, there are some additional bonuses for pre-orders.

The book focuses on the joys, challenges, opportunities and threats encountered in the family business… those many little realities you wish you’d known about beforehand. Your family, employees and the future of your business depend on your inter-relationships to each other and to the team in a charged, multi-generational environment. The outside worlds, i.e. your customers, win when your family business succeeds.

There is an old saying: Blood is thicker than water. This is usually true even when the families are not close and/or don’t get along. I may not like my brother, but you had better not pick on him, or I will come out fighting. Family ties are far stronger than normal relationships of employer to employee, friend to friend and even spouse to sibling.

Families are at the heart of most all societies. Statistics indicate there are more than 16 million small businesses in the US alone. Small businesses range from home based environments to structured operational businesses environments with employees and multimillions or tens of millions of dollars in revenue. Family business is at the heart of 80 % of small businesses in the US. Working for a family business – when you are not family can have great rewards and great challenges.

This book focuses on the joys, challenges, opportunities and threats encountered in the family business, both to the family, the employees and the future of the business. The inter relationships between the family members to each other, to the team, the generational environments and the outside world i.e., their customers.

The research from the book is based on years of up close and practical experience. Yes, there is research proven in standard research methodology, however most of the stories and research is from years of running businesses and business coaching. It is that real life experience that is mostly at play here. Volumes of research in standard research methods are critical, but don’t account for the up close and personal reality.

My journey in life has taken me through a number of family businesses. This starts with my Dad and being involved in a family business growing up – it was called a farm. Grandpa was the business owner, Dad and his 5 brothers were the employees, Grandma also ran the business from the house. Employees were hired during the busy season and they moved on during the slow season. Work needed to be done, crops needed to be harvested, bills needed to be paid and the future needed to be secured. It was a family business in all ways. Much was learned and from that family business 2 of the brothers continued in the tradition, yet in what is very common, it didn’t make it past the second generation. The brothers chose to sell that family business and either retire in one case and move on to a job in the other. The 3rd generation wanted no part of it.

What is your family business story? Let me know.

Entrepreneurs, business owners, leaders, managers need to step back on a regular basis and get back to basics. The temptation when running your own enterprise is to stop doing the foundational elements that made you successful in your business. What are the basics for you? Could they be?

Marketing: Testing and measuring what is working in your marketing program and what isn’t. Are you guessing as to which marketing programs work and which don’t. One of my clients swore that one of their marketing programs worked and worked well, until we ran the numbers. They were investing about $14,000 per year in this program and got about $6,000 back. Even taking into account lifetime value of the new customers, it was an expense and not an investment. Both revenue and profitability went up when they stopped that marketing program.

Sales: It is documented that sales people must be trained and retrained on a regular basis to refine their skills and ensure the basic blocking and tackling is being done. What old sales techniques need to be revisited and are there new ones? Selling today is very different than 5 years ago, however some of the basics like communicating with your prospect are foundations which often get forgotten due to bad habits.

Closing: Are you asking for the close in the sale? I have a client that lost the potential of a big new account because the prospects perception was that they didn’t want it enough. They asked for the close, but not often enough during the final presentation. Their competition asked for the sale more.

Advertising: Are you running the same old ad that you always do? It works – great, but could it be better. What is your shock and awe with your advertising? Do you get their attention, or are they yawning through the whole process?

Basics are critical. Innovation is critical, yet if the innovation is built on a rocky foundation the whole business may fail before you know it.

Ready to get started

Call or contact Janna Hoiberg online to schedule a free, initial consultation.
There is no obligation and you're guaranteed to learn a few new things about your business.

Contact Janna

Janna Hoiberg
Telephone : 719-330-7195

Colorado Springs, CO 80920 
or

Moultonborough, NH 03254

Colorado Springs Location